Greater Noida West: What do you call a lift that doesn’t go up or down but still manages to leave everyone shocked? A poster lift. That’s right. In a bizarre and rather bold twist in the world of real estate, residents of Victory One Central in Greater Noida West have been greeted not with an elevator, but with a high-resolution sticker pretending to be one.
Welcome to India’s first (unofficial) “Lift by Wallpaper” service. Looks real, works never!
In the tower that rises 19 floors high, only one functional lift exists. The second? It exists only in spirit or more accurately, in vinyl print. From a distance, the elevator seems ready to welcome you aboard. Get closer, and you realize it’s nothing more than a cruel joke on the wall. No buttons, no doors, just a detailed image that screams, “Gotcha!”
From Luxury Living to Leg Day Training
Residents including senior citizens, school kids, and those with health issues are being forced to take the stairs daily. The only operational lift often goes “on break,” marked helpfully with a “Maintenance” sign, while the other remains eternally “available” in 2D.
At the time of booking, the builder showed us brochures with all lifts running. We thought this was a dream home. Turns out, the dream lift is a dream — it’s pasted on the wall!
Prashant Chauhan, President
Social Media Can’t Handle the Poster Lift
The infamous “Lift Poster” has gone viral online, attracting a wave of sarcastic sympathy and hilarious hashtags like #LiftKaJhoot, #PosterPeChadhJa, and #HighRiseLowTrust. Memes are flooding in, but residents aren’t laughing anymore.
My kids climb 10 floors every day after school. Taking our elderly parents out for a walk feels like planning a trek. This isn’t just bad service — this is psychological warfare in the name of real estate.
Neeraj Verma, Resident
Calls for Action, Not Illusion
Residents have submitted complaints to local authorities and UP RERA, demanding real accountability — and a real lift. They’re calling for the builder to be penalized for misleading buyers with false promises and Photoshop-powered infrastructure.
Officials are yet to respond, but the message from the residents is loud and clear:
“We didn’t pay crores for a flat in a digital hoax. We need real lifts — not optical illusions.“