Bollywood actor Ranveer Singh and spirits manufacturer Allied Blenders and Distillers have teamed up to launch a new company that will provide a portfolio of high-end products.
According to a statement from the company, the board of Allied Blenders and Distillers Ltd (ABDL) approved the joint venture’s formation on Wednesday.
“The creation of this would mark a strategic move for ABDL, allowing the new venture to focus on the exciting world of luxury spirits, while retaining the existing core brands in ABDL itself,” according to a joint statement.
This industry is expected to grow significantly since luxury goods and increased alcohol consumption are popular among Indians.
“The entity will launch its own brands, partner with promising Indian start-ups, work with major international brands, and use the strong ABDL sales and manufacturing networks with clear go-to-market strategies,” it stated.
“This new venture, with the major impact personality like Ranveer Singh, represents our commitment to bring together simply the best,” stated Alok Gupta, Managing Director of ABDL. We are sure that our upscale goods will be well-received by customers because he is both our business partner and creative guru.”
Allied Blenders, Ranveer Singh to start new venture in premium segment | Company News
