Greater Noida West: A late-night fire inside the bustling market area of Supertech Ecovillage-2 sent shockwaves across residents and shopkeepers on Sunday. What began as a minor spark in an ATM booth soon turned into a frightening blaze, damaging nearby shops and triggering questions about safety standards and unauthorised commercial setups inside residential societies.

The Incident

Shopkeepers who had closed for the day received frantic calls, only to return and find their establishments gutted. Goods worth several lakhs of rupees were destroyed before help could arrive.

Emergency Response

The fire brigade responded quickly after residents raised alarms. Fire tenders reached the spot and worked tirelessly to douse the flames before they spread further into the densely packed market. Police and local administration secured the area to prevent further chaos. Thankfully, no casualties were reported. Officials confirmed that the fire was brought under control in time, avoiding a much larger disaster in one of Greater Noida West’s most populated housing clusters.

Damage and Loss

While the ATM was completely gutted, at least one shop suffered severe damage. Many shop owners have claimed heavy financial losses, particularly since most small businesses in these residential markets store large portions of their stock on site.

Everything is gone in a matter of minutes. We have lost goods worth lakhs.

Shopkeeper

Residents’ Concerns

The fire has reignited a long-standing debate among residents about unauthorised commercial activities inside high-rise societies. Several residents allege that many of these shops were set up without proper approval, compromising safety standards.

Some recalled earlier actions taken in nearby societies—such as Ajnara Homes—where unauthorised shops were sealed, only for similar activities to crop up elsewhere. Residents are now demanding stricter checks and accountability to prevent such risks.

Socities are meant for safe living. If commercials units are allowed haphazardly without fire safety measures, we all are at risk.

Resident

Broader Questions on Safety

This incident is not isolated. Over the past few years, Greater Noida West has witnessed several fire-related scares, often linked to either poor electrical maintenance, inadequate fire-fighting equipment, or unauthorised constructions. With high-rise societies housing tens of thousands of families, even a small spark can quickly escalate into a major threat. The Ecovillage-2 blaze serves as yet another reminder that urban planning, enforcement, and safety audits cannot be taken lightly.

Authorities will investigate furthur

Authorities have launched an investigation to determine the exact cause of the fire. Meanwhile, residents and shopkeepers are demanding compensation and preventive measures. Calls are also growing for:

• Strict regulation of commercial units inside residential complexes.
• Regular fire audits and updated safety equipment in societies.
• Clear accountability from builders and RWAs for ensuring compliance.

Unless systemic issues are addressed, experts fear such incidents will continue to put lives and livelihoods at stake in Greater Noida West.