Ferrari brought the world of its iconic Prancing Horse to India with Universo Ferrari, an immersive exhibition held at Yashobhoomi in New Delhi. Welcoming more than 22,000 visitors over two weeks, the event offered a closer look at the brand’s legendary cars, racing heritage, technological innovations and future ambitions.
From some of Ferrari’s most celebrated models to its first electric car, the exhibition brought together several exciting chapters of the Italian marque’s story under one roof. Here are eight highlights that made Universo Ferrari a memorable experience for automobile enthusiasts.
At the heart of the exhibition was an impressive collection of six Ferrari cars representing different chapters of the brand’s journey. Visitors got to see the Ferrari F80, 849 Testarossa Spider, 12Cilindri Spider, Amalfi Spider, Daytona SP3 and F50. The collection offered a glimpse into Ferrari’s design philosophy, craftsmanship and evolution over the years. For car enthusiasts, seeing these models together was undoubtedly one of the biggest attractions.
Ferrari’s association with motorsport is a huge part of its identity, and the exhibition gave visitors a glimpse into this celebrated legacy. The display featured the Scuderia Ferrari SF-26 Formula 1 car, the 499P, which has won the 24 Hours of Le Mans three times, along with the 296 GT3 and 296 Challenge. Together, these cars highlighted the brand’s continued pursuit of speed, performance and engineering excellence.
Ferrari also offered visitors a glimpse of what lies ahead with Ferrari Luce, its first electric car. The display gave the exhibition a futuristic dimension, reflecting how the iconic marque is exploring new directions while continuing to build on its engineering legacy. It was an interesting opportunity for visitors to discover another side of Ferrari beyond its traditional performance cars.
While the exhibition looked towards the future, it also celebrated the brand’s rich history through Ferrari Classiche. Two notable cars featured in this section were the Ferrari 365 GTB4 and the Ferrari 612 Scaglietti. The latter holds a special connection with India, having participated in the 2008 Magic India Discovery tour. This display brought together Ferrari’s heritage and its association with the country, making it an interesting stop for visitors keen to explore the brand’s history.
Universo Ferrari also went beyond the world of automobiles with Ferrari Hypersail, which made its debut in Asia at the exhibition. Its presence added another dimension to the showcase, reflecting the brand’s ambition to explore innovation and performance beyond its traditional automotive space.
The exhibition was not just about displaying expensive cars. Ferrari also used the occasion to connect with younger audiences. Around 1,000 students participated in dedicated seminars and exchanges with Ferrari leaders and experts. The discussions covered subjects such as innovation, technology, design and entrepreneurship, giving students an opportunity to learn from professionals associated with the brand.
The Ferrari experience extended beyond the exhibition venue with an extraordinary 1,800-km journey from Mumbai to New Delhi. A convoy of 25 Ferraris travelled through Vadodara, Udaipur, Jaipur and Agra, bringing the spirit of the Prancing Horse to some of India’s most distinctive cities and landscapes. The journey was another highlight of Ferrari’s efforts to strengthen its connection with Indian enthusiasts.
Universo Ferrari also marked an important step in the brand’s long-term relationship with India. Ferrari announced plans to expand its retail presence with two new dealerships in Chennai and Ahmedabad by the end of 2026. The event also marked a new development in its motorsport presence in the region, with Avelon Luxe joining as its India-based partner for the Ferrari Hypercar and Ferrari Challenge Middle East series.